Managing Marketplace Sales Expectations
While we understand that you’d like to see more sales for your courses, it’s important to note that the marketplace can sometimes be unpredictable in terms of bookings.
Our team works hard to optimise all courses on the Cademy marketplace for search engines like Google. We also run occasional marketing campaigns and offer discounts to boost visibility. However, factors such as demand, competition, and timing can impact sales, and these are beyond our control.
Please remember, the Cademy marketplace is an optional tool designed to provide extra bookings. We recommend continuing to promote your courses through your own marketing channels. The marketplace can help boost visibility, but it should not replace your main promotional efforts.
That said, Cademy offers you a powerful all-in-one tool to manage your courses, events, and workshops. This platform provides everything you need to streamline your operations - from handling bookings and payments to engaging with your students - all in one place.
Profile Optimisation Tips for Marketplace Listings
Categories and Tags
Select at least one relevant category and tag to improve your profile’s searchability.
Ensure your selections accurately reflect your expertise and offerings for better targeting.
Profile Description
Craft a compelling description that explains your expertise and the value you offer to students.
Highlight what makes your courses unique—think about your teaching style, your experience, or any other qualities that set you apart.
Course Optimisation Tips for Marketplace Listings
Crafting Effective Course Titles
Be Specific: Tailor your titles to your target audience. For example, instead of “Leadership Workshop,” try “Advanced Leadership Skills for Managers: Effective Team Building and Decision-Making.”
Include Relevant Keywords: Use keywords that describe your course (e.g., Seminar, Workshop, Masterclass). Consider adding specifics, like the course level (Beginner, Advanced) or the target audience (Managers, HR Professionals).
Location-Specific Titles: If your course is held at a single location, consider adding the location for better local visibility (e.g., “Project Management Certification in London”). Skip this if your course runs in multiple locations.
Relevant Categories and Tags
Choose Accurate Categories: Pick categories that directly match your course content. For example, if you offer business courses, use categories like “Leadership Development” or “Project Management.”
Use Descriptive Tags: Include additional tags that capture course themes or unique elements (e.g., “Communication Skills,” “Data Analytics”).
Leverage AI Suggestions: Use the “Get Suggestions” feature in the course editor. The AI will generate recommended categories and tags based on your course content. If you’re happy with the suggestions, simply click “Apply Suggestions” to integrate them into your course.
Creating Compelling Course Descriptions
Be Informative: Highlight the key benefits and outcomes your students will achieve. For example, “By the end of this course, you’ll be able to develop and implement strategic business plans that drive results.”
Incorporate Keywords: Use relevant keywords naturally in your description to improve search rankings.
Showcase Your Expertise: Share any qualifications, experience, or testimonials that build trust and credibility with potential students
Optimising Search Engine & Social Media Descriptions
Write a Concise Description: Your “Search engine & social media description” should be short (up to 140 characters) and engaging, e.g., “Master strategic planning with our executive-level business course designed for senior managers.”
Improve Rankings: Optimising this section helps your course appear higher on search engines, including Google and Cademy’s internal search.
Leverage AI Tools
Generate Content: Use AI tools like ChatGPT to create engaging and optimised course titles and descriptions. For example, input your course’s focus, such as “Data Science for Business,” and let AI generate various title options like “Data Science for Business Executives: Leveraging Analytics for Decision-Making.”
Customise: Adjust the generated content to match your brand’s voice and objectives.
💡 Tip: Experiment with different AI-generated variations and track which ones perform best.
Encouraging Student Reviews
Positive reviews are crucial—they not only influence potential students but also improve your course’s visibility on search engines.
Request Reviews at Key Moments: Encourage reviews after course completion or after reaching significant milestones in the course.
Offer Incentives: Consider offering a discount or exclusive content in exchange for reviews.
Engage with Feedback: Thank students for positive reviews and address any concerns raised in negative reviews to demonstrate your commitment to quality.
💡 Tip: Make it easy for students to leave reviews by providing clear instructions and direct links to your course review pages.
Understanding SEO and Patience
Search engine optimisation (SEO) is a long-term strategy. Results on search engines like Google may take time, anywhere from a few days to a few months, to fully materialise. Stay consistent with your efforts and continue optimising your content regularly to improve visibility over time.
Checklist for Success
Select Relevant Categories and Tags
Write a Compelling Profile and Course Description
Create Specific and Keyword-Rich Titles
Optimise Your “Search Engine & Social Media Description”
Use AI Tools for Generating Categories, Tags, Titles, and Descriptions
Request and Engage with Student Reviews
Practice Patience with SEO - Results Take Time!
By following these tips and utilising Cademy as your all-in-one platform for managing courses and events, you can boost the visibility of your profile and courses, driving more engagement and potential bookings.
💡 While these tips are focused on your marketplace listings, they are equally effective for improving your profile and courses on your Cademy Minisite or embedded on your website.