Offering special incentives or rewards to your customers through promo codes and gift cards directly within Cademy enhances customer engagement and effectively promotes your courses.
Setup
Begin by accessing the Cademy admin dashboard and navigate to Apps β Vouchers. Here, click the green Install button to activate the Vouchers app, allowing you to issue both promo codes and gift cards for your courses.
Promo Codes
Creating a Promo Code
Click on the "Vouchers" menu from the left menu bar. Then, click on "Promo Codes" at the top and finally click on "+ Create Promo Code".
Types of Promo Codes
Percentage Discount: Ideal for seasonal promotions or special events, allowing customers to save a specific percentage off the course price.
Fixed Discount: Best for flat discounts on any course, perfect for referral bonuses or welcome offers.
Specific Course Validity
Customise promo codes for use on specific courses, enhancing targeted marketing strategies for new or existing course offerings.
Automated Promo Code Links
Cademy enables the generation of course links with embedded promo codes. Sharing these links means customers accessing the course via this link will find the promo code automatically populated in the promo code field, requiring only an "Apply" button click for activation. For more on sharing options and creating these links, visit Sharing Options.
Gift Cards
Gift cards, unlike promo codes, contain a preloaded balance that diminishes with each use.
Gift Card Creation
Click on the "Vouchers" menu from the left menu bar. Then, click on "Gift Cards" at the top and finally click on "+ New Voucher".
Issuing and Managing Gift Cards
Navigate to the "Gift Cards" tab within the vouchers app to view all issued gift cards. These cards can be used until the balance is depleted. For instance, an Β£80 gift card used on a Β£50 course leaves a remaining balance of Β£30.
Gift cards are created similarly to promo codes but include an option to add recipient details for internal tracking. Cademy does not notify recipients upon gift card creation.
Tracking Voucher and Promo Code Usage
To determine if a booking utilised a voucher or promo code, visit the successful bookings section. Under the payment details, information about the used promo code or voucher will be visible, including a link to the specific promo code.
Selling Gift Cards
Customers can purchase gift cards from your landing page or via the π Gift Vouchers button found on course pages. They can customise the gift card's amount, delivery method, and include a personal message. You will receive an email detailing each purchase.
Gift Card by Post
When a gift card is purchased with the postcard delivery option, you, as the course provider, are responsible for mailing the physical gift card. A confirmation email will be sent to you upon purchase to facilitate this process.
Apply Promo Code or Gift Card at Checkout
Vouchers and promo codes can be redeemed by customers during checkout, providing a seamless discount application process.
Frequently Asked Questions (FAQs)
How do I start using vouchers and promo codes on Cademy?
How do I start using vouchers and promo codes on Cademy?
Go to your Cademy dashboard, click Apps β Vouchers, and press the green Install button to begin creating promo codes and gift cards.How do I make a promo code?
How do I make a promo code?
How do I make a promo code?
In the "Vouchers" section on the left, click "Promo Codes" then "+ Create Promo Code."
Can promo codes only work for certain courses?
Can promo codes only work for certain courses?
Yes, you can make them course-specific.
Can promo codes have an expiry date?
Can promo codes have an expiry date?
Yes, you can set one.
Can I limit the number of times a promo code is used?
Can I limit the number of times a promo code is used?
No, that's not possible at the moment. It might be an option in the future.
How do people buy gift cards?
How do people buy gift cards?
They can buy them from your course's landing page or the π Gift Vouchers button.
What if someone buys a gift card to be sent by mail?
What if someone buys a gift card to be sent by mail?
You'll need to mail the gift card yourself. You'll get an email with details on how to do this.
How can I see if a booking used a promo code or voucher?
How can I see if a booking used a promo code or voucher?
Open any "Successful Bookings" in your dashboard. Look for the "Promo code used" information under the "Payment" section.